Manchester United will enter the 2025/26 season with a new focal point in attack after sealing a £66 million deal for Slovenian striker Benjamin Šeško. The 22-year-old was unveiled at Old Trafford just moments before United’s penalty shootout win over Fiorentina in their final pre-season friendly.
With the Premier League opener against Arsenal just a week away, manager Ruben Amorim faces a big decision — throw Šeško straight into the starting XI or ease him in. Either way, Amorim’s confidence in his new striker is clear, and it’s a belief shared by those who have coached Šeško throughout his career.
A Mentality Made for Old Trafford
This summer, Amorim revealed that Ineos has introduced a new recruitment philosophy at United — signing not just elite talent, but players with an elite mentality. For Šeško, that box appears well and truly ticked.
A deep dive by The Athletic into his upbringing painted the picture of a player with exceptional drive, ambition, and determination. Those qualities have been a recurring theme in testimonials from former coaches.
Mirsad Mujakic, who worked with Šeško at Krsko’s U15 side, said:
“His potential is unlimited because he is such a dedicated worker. He will do everything and more to succeed — and that’s why I think he will quickly show why he is among the best strikers in the world.”
During his time at Krsko, Šeško scored an astonishing 59 goals in just 23 games — a feat that first caught the attention of top European scouts.
Bo Svensson, who coached him at Liefering, praised the striker’s maturity and work ethic:
“He was different to a lot of the young players I’ve coached. Because of that ambition and determination to get better. He was just completely passionate about his football.”
At RB Leipzig, staff reportedly viewed Šeško as a “perfect, pliable pupil,” with his commitment and focus leaving a lasting impression.
Amorim Sees the Perfect Fit
For Amorim, Šeško is exactly the type of player to lead United’s new era. Ahead of the Fiorentina friendly, the Portuguese manager highlighted both the striker’s talent and attitude:
“He will realise during his first training that he is at the right place for his development. That’s really important. He has the characteristics that we needed.
We need to stop the guy from working — it’s not the opposite. He’s really young, good in the air, good at running the channels, good on the ball. He has great potential.
I think he can improve a lot, and for sure he’s going to feel at home in our club. He’s the right character to be in this group. So we are really, really happy to have him.”
United fans will be hoping those words quickly translate into performances on the pitch. If Šeško’s past is anything to go by, they might not have to wait long.
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